BMW's New Market Strategy Suggests Auto Industry Moving to Mobility Services. Imagine a car company giving information on transit services. Here is a direct quote from the article:
"In a departure from the traditional auto-focused advertising of its parent, the BMW i venture will advertise with lifestyle images that will "gradually be complemented with more and more content related to the products," per a company statement.
There is also a new Web site, www.BMW-i.com, showing several films about the generation of the forthcoming BMW i3 and BMW i8 cars from design sketches to engineering principles. The Web site will also have a social media element, mining online debates around developments in urbanization, sustainability and mobility, with links to BMW i's Facebook, YouTube and Twitter fan sites, according to the company.
The company says its new "BMW i Ventures" is set to invest in "highly innovative service providers," The first of these is My City Way, which develops apps for information on public transportation, parking availability, and local entertainment for over 40 cities in the U.S. Another 40 cities will be part of the global rollout, including Munich, of course, according to the automaker".
Read entire article on BMW's new electric vehicle strategy and entry into services
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